Maximizing Your

Trade Fair

Experience

By:  Sam Cilone, CSI, CDT & Randal J. Reifsnider, AIA, CSI, CCS, SCIP, LEED AP

 Presentation Description:  This presentation will help Trade Fair Exhibitors attract show attendees to their booth and provide the Exhibitors with a better understanding of what attendees are looking for.  By understanding Trade Fair Attendees’ reasons for attending the Trade Fair, their reasons for visiting a particular booth, and their basic psychology exhibitors can maximize their effectiveness and have realistic expectations.  This presentation will provide general strategies and tactics for working the Trade Fair and provide some ground work in preparation for the next Trade Fair.

Although, the presentation will be geared for those attending the AIA/CSI Trade Fair, the information provided will help product reps to approach and present to architects, engineers, and designers more effectively and productively in almost any forum.